Soyboys are essentially living in a permanent dopamine loop, driven by nostalgia and low-effort satisfaction. They don’t outgrow that childlike joy because they’ve built their lives around artificially maintaining it.
They’re chasing the same feeling a kid gets from experiencing something new, except instead of real child-like wonder, it’s the latest iteration of a franchise they’ve been hooked on since age 8. Nintendo, Marvel, whatever, etc., they're brands that provide emotional comfort through recycled content.
For most of us normal people, that kind of joy fades because adulthood introduces complexity like relationships and responsibilities. Soyboys dodge this by refusing to grow up. They latch onto brands and fandoms that spoon-feed them uncomplicated happiness instead of embracing the world and achieving something meaningful with their lives.